As part of my Udacity Nanodegree Course „Data Analyst“, I was provided with a interesting dataset about the Bike Rental System „Go Ford“ in San Francisco and analysed basic user information and their corrensponding bike renting behavior, that might be relevant for marketing purposes. The dataset contains informations about start- and endtime, trip duration, start- and endstation, as well as some basic information about the users in February 2019. Users can be devided into customers and subscribers.
Let’s start with an overview about my key results:
- 74.6% of bike rides are made by men.
- The age of the typical bike rental client is between 24 and 32.
- The majority of rides are made by subscribers, which account for 90.5% of all bike rents.
- Most rides are shortterm and do not exceed 20 minutes.
- Median trip duration is higher, when the user is a customer and slightly higher, when it is a woman.
- Peak riding start time is between 8 and 9 am and 5 and 6 pm.
It is important to keep in mind, that the insights might differ, when taking other months into account. The weather conditions in the San Francisco Bay Area change significantly from winter to summer and it can be assumed, that this will also impact the bike renting behavior.
To get a better understanding of the distributions, the results are displayed in the charts below.
Gender and User Type
→ 74.6% of rides are made by men.
→ Most bike rides are made by subscribers with 90.5%.
Age
→ Most bike rides are made by people in the ages between 24 and 32.
→ The number of bike rides decreases strongly above the age of 40.
Trip Duration
→ Most of the rides are very short and do not take longer than 20 minutes.
(The y scale is limited to 40 minutes for readability, there are lots of outliers above this duration)
→ Ride duration is longer for customers than for subscribers
→ Women show slightly longer trip median duration than men in both user type groups.
Renting Time
→The preferred time of bike rents has two peaks: One in the morning between 8 and 9 am and one in the evening between 5 and 6 pm.
→ A lot of people seem to use the rental bike for their way to work.